Fan engagement is a big buzzword the sports industry frequently comes across. It boils down to building more intense and deeply rooted connections with a fanbase. Whether you are a sports club, manager of a venue, or a sports marketing agency, this is probably something that is always on your mind.
We view fan engagement as a core element of the Sports Industry Ecosystem involving fans, sports clubs and sponsors.
The challenge on the technical side is to develop a solution that satisfies all of these parties. A game-changing fan engagement mechanism should provide a Return-On-Investment (ROI) to the sports clubs (such as enabling more ticket and apparel sales, providing more interaction), to the sponsors (advertisement retention, brand awareness), and obviously to the fans (better offline and online experience, stronger connection to the team etc.).