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myQuiz at the Formula One
Sochi Grand Prix 2021

Client goals:
  • Engage the audience throughout the racing weekend
  • Promote the sport and the race
  • Draw autographs of the pilots without face-to-face contact

What we did:
  • Custom animated branding
  • Jumbotron optimization
  • On-site technical support

Achievements:
  • More than 2000 attendees were engaged with the F1 brand via quizzes
  • Organizers were able to identify the winners and hand them their prizes in a COVID-safe way
myQuiz allowed ROSGONKI to host a series of custom multiplayer online quizzes for the visitors at the Sochi racetrack. We have created a special branding customization both for the mobile/web UI and also the screens at the main concert stage.
The content of the quizzes was based on Formula One history. The winners were offered cards with pilots' autographs. People were drawn to the concert stage to participate in quizzes by loudspeaker announcements at the Sochi Autodrome and notifications on social media. A famous MTV host was presenting the questions and commenting on the progress of each game.
Each quiz had 200 winners, which were displayed a unique code at the end of the game on their device. The organizers were able to identify the winners and hand them their prizes in a COVID-safe way.
Despite rainy conditions throughout the racing weekend, myQuiz engaged more than 2000 attendees of the 2021 F1 Russian Grand Prix.
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