Let's take a look at the fans and what drives them.
We certainly recognize there are many different classifications to the types of fans, and those classifications could be open for debate. To keep it simple, we will categorize them into three groups:
- A superfan who follows the team religiously and knows all the stats
- A social fan for whom the sporting event is a social occasion to hang out with friends
- A culture fan who is there for the overall experience just as much as for the game itself
While fans are attending the game for different reasons, we do believe there are common elements between most of them:
They are attending the game to be entertained, and want an experience that is unconditionally enjoyable and interactive;
They are looking for engaging experiences that extend beyond the boundaries of the game via gamification. Everyone loves to play games, compete and be rewarded — we are addicted to winning, and sometimes the mere existence of a leaderboard entices us to play;
They are looking for real time engagement: 90% of American adults own mobile devices, and with the rise of social media fans are expecting more engagement than ever before.